A Novella Approach to Marketing - Not that Steven King needs the extra marketing, but what he tried to do with "The Plant" (and, imo, failed - I downloaded the first chapter with the option to pay later, but since I never got around to reading it I never got around to paying for it. Besides, at $1 per chapter you could just go out and buy a hardcover book, which I'd rather have anyway), Douglass Clegg appears to be doing successfully with his novel Purity, and all for free. Good for him. Way to take advantage of the gigantic free publicity tool that is the Internet.